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Deferred or instant gratification

Deferred or instant gratification?

Do you get the most pleasure from having what you want, when you want it? Do you get a thrill from being a little impulsive with your money? Or do you get the biggest emotional pick me up from planning wisely, choosing, and then looking forward to something in the future?

These two types of pleasure are described as instant gratification and deferred gratification respectively. Scientific studies of emotion and hormones have concluded that waiting, anticipating, and looking forward longingly to a special treat is what gives most people the greatest pleasure. But we also know that, in general, people are really poor at choosing deferred gratification over instant pleasure. Ask a kid whether they want one sweet today, or two sweets tomorrow, and they’re pretty certain to choose one sweet today (1). As we get older we typically get a little better at choosing to wait, but but we’re still not (in general!) very good at waiting for the pleasure.

So ask most people if they would rather a used, second hand 2018 paddleboard without a warranty right now, for the same price as a brand new one with a three year warranty in January 2019, and most people will choose the instant gratification. And it goes without saying this is the wrong choice for most people, most of the time.

If you’re smarter than most people, and fully buy into the idea of deferred gratification, and can wait until January 2019 or April 2019 for 30% off brand new SUP packages (2), then McConks are for you.  If you’re a business wanting to take advantage of our preorder deals, register here. If you’re not a business, contact andy@mcconks.com for more information.

If, however, you need instant gratification, and are looking for an instant deal, then use voucher code 128discount2018 on our webshop checkout page for an instant 10% discount (3) on our 12’8 Go Explore boards, or our Polarised floating sunglasses. And we’ll even throw in a free car sticker and helmet sticker!

And if you want to know why we’re offering these discounts, check out the slides below. (and if they don’t work, you can view them here)

If you’re worried about sustainability, and don’t want to buy new, then follow us on facebook, instagram and twitter, as we’ll be selling off some of our demo and rental fleet soon.

(1) So established is this as an economic and scientific principle, that it’s built into pretty much every economic model, future benefits being discounted to account for this perceived lower value in the future
(2) 50% non-refundable posit needed when order is placed by 15 October 2018, remaining 50% payment before delivery in Jan 2019.

(3) only available while stocks last and until 31 October 2018